Foodland - AAA Canadian Beef Photography

Beef, but make it art—that was the vision brought to life for Foodland's AAA Canadian beef campaign. Over a two-day shoot, the focus was on capturing the beauty of beef in all its forms: raw, roasted, and ready for anything. The result was a stunning library of versatile imagery, perfect for their weekly flyers, promotional banners, and website materials. Not every shot made the final cut, but each one showcased the quality and craftsmanship of AAA Canadian beef, proving that when beef looks this good, it deserves the spotlight.

Agency: Blue Ant Plus

Client: Foodland

Executive Producer: Laura Hepes

Director: Chuck Ortiz / Back of House

Photographers: Gabriel Li, James Featherstone

Food Stylist: Nicole Bullard

Art Director: Emily Nolan